While a student at Pratt Institute, we were given a prompt and 6 weeks to complete the project at hand.
Prompt :Create a travel app for adventure travelers.
Timeline: 6 weeks
Adventure travelers travel often.
Adventure travelers often travel impulsively not allowing much time to research.
People like to do things within their own interests even when they are traveling.
INITIAL PROBLEM STATEMENT:
How might we highlight hotspots and trending events in a curated way for a seasoned traveler?
To learn how adventure travelers travel and what they need in a travel app that is not existing in the market already.
Qualitative interviews: 5 target users and 3 outliers
Competitive Analysis: Direct and Indirect
Usability Testing: 10 random sample users and 10 ideal users
Travels 3+ a year
Have a global network
Heavy social media users
Insights based on infinity mapping
Insights/ IDEAL PRODUCT FEATURES
Behavior personas of ideal users
User Journey before app
Task Flow version 1
wireframes version 1
Wireframes version 2
This project is still being developed.